Communications/PR Volunteer

Position Summary:

This volunteer opportunity will provide exposure to many aspects of integrated marketing with a primary focus on marketing strategy, social media, graphic design, and content creation.  If upon reading the description you are interested, please email us at

The Details

As an HWP volunteer, you will approach our organization just as you would with any fairly new and quickly growing organization.  First, assess our current marketing activities.  Next, tell us what we are doing well and where we should head next by developing a communications/pr plan tailored to meet our organizational goals.  Then, our team (that means you as well) will divide and conquer by completing the goals set out in the plan.  This will include, but not limited to:

  • Increase donor engagement (and donations) by planning, writing and editing content across social media, website, and e-newsletter
  • Support fundraising and development goals by producing an annual report, corporate sponsorship materials and other targeted content for the business community
  • Increase media exposure by defining comprehensive media contact list and press release schedule
  • Support the successful execution of two primary fundraising special events

What You Can Expect From Us

  • To be treated like a professional, while understanding you are a student learning the ropes
  • Mentorship from both Executive Directors with the intention of preparing you for the expectations of the professional world post-graduation
  • Access to board meetings and speaking engagements
  • Clear objectives, role descriptions, and conveyance of specific deadlines
  • Weekly (brief) meetings at the East Lansing Marriott (across from The Riv) to lend support, direction, and resources as needed with co-Executive Director, Amy Stephenson
  • Support from 1-2 additional professional marketing and public relations volunteers

Minimum Requirements:

  • Extremely detail oriented with strong attention to follow-through
  • Strong writing skills
  • Communicate effectively in both written and verbal form
  • Flexible in work functions and duties
  • Ability to manage multiple tasks and meet deadlines
  • Exceptional time-management skills
  • Strong teamwork skills
  • PC proficiency and strong skills in MS Office Suite essential
  • Knowledge of other tools helpful, to include:  Hootsuite, WordPress, InDesign, Canva, Google Analytics, and Facebook Admin Module